Digital & Technology

Company Culture In The Era Of New Work

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Digital transformation does not only have effects on products, business strategies and processes. A central success factor for successful transformation are the people who implement and support change processes as employees. In view of rapid technical developments, business requirements must be constantly reviewed, improved and adapted. Employees and talents, on the other hand, are concerned about the meaningfulness of their actions, material security or opportunities for development and advancement. How can entrepreneurs and managers best combine the diverging demands? How can managers and employees promote non-hierarchical communication in the company?